Golf your way to more referrals

The Journal Gazette of Fort Wayne, Indiana reports on a new company called Gain Referrals "with a simple business model: for a fee, area residents can be partnered with three other players to network over nine holes of golf twice a month. The idea is to allow local business owners to promote their business, learn about other businesses and get leads, all while enjoying two to three hours of golf once every two weeks."

Interesting idea.

Golf can also work as a pleasant way to facilitate introductions from clients and centers of influence. If you use network mapping to determine that your client has a friend or family member who might be a good prospect for you, you can offer to treat them all to a round of golf as a way to get to meet the prospect and build good will too.

If you've had success using golf to build business relationships—or if you'd like to improve your business golf skills—ask a question or post a comment on Horsesmouth's latest discussion board, Golf: Playing to Win Clients! (free registration required) featuring business golf expert Suzanne Woo.

By the way, Suzanne has a business golf blog too. Check it out.

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