What does Dr. Pepper have to do with networking?

A great, short, and to-the-point e-tip popped into my inbox today from Diane Darling of Effective Networking Inc.  She's the author of a book I haven't yet read, but plan to pick up, called Networking for Career Success: 24 Lessons for Getting to Know the Right People.   

Diane writes:

"Remember the Dr. Pepper ad campaign ..... 10, 2, 4?

Those were the times you were to take a break and drink a Dr. Pepper ~ 10 am, 2 pm and 4 pm.

Consider taking a break at 10, 2, and 4... put in a random call to someone you've been thinking about.

This doesn't need to be a big project or task. Simply take 5 minutes to take a deep breath and connect."

What a quick and easy way to follow up on networking contacts or old connections you've let lapse because you got busy or distracted.   You can even alternate between making calls and writing notes. 

Remember, netWORKing only WORKS if you do something with all those business cards you've collected.  Start today!

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